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Area: Marketing

Cans of Ayam Brand tuna Research Brief / Retail

A Smaller Middle Class Means Less Variety on Grocery Shelves

Researchers compare income disparity by county to product availability

Three images of man's profile Feature / Behavioral Decision Making

Advancing the Study of Using Future-Self Images to Alter Behavior

Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification

Illustration of US dollars stacked Feature / Retirement Planning

Are Americans Really Annuity-Averse? Clear Thinking on Retirement Income

A monthly check, not just a pile of cash: Studies demystify the instruments too few are using

City street under construction in Dubai Research Brief / Nudges

Are You Nudging Me? Oh, OK, Go Ahead

Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice

Illustration of a consumer shopping for a car Research Brief / Consumer Behavior

Consumers Habitually Seek the Middle Ground

Unpublished research shows avoiding the extremes is a common approach marketers need to address

Female artist Feature / Time

Creative People Really Do Think Differently

Employing a distinct part of the brain, they’re better at imagining a distant future and seeing others’ points of view

Illustration of a woman holding both of her hands to her face Research Brief / Marketing

Did You Forget, or Never Know? How It Impacts Purchasing

A different decision tree is used when product information is forgotten, rather than just unknown

A person crossing the street and holding three Gucci shopping bags Research Brief / Nudges

Does Spending Mean You’re Wealthy?

To many, yes, and that belief leads to lower levels of financial well-being

Shelf of food and television Research Brief / Consumer Behavior

Examining the Difference Between Quality and Taste in Consumer Preferences

Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers

Wal-Mart giftcard Research Brief / Behavioral Decision Making

Gift Cards: When Versatility Is a Drawback

Cards redeemable only at a favorite store beat adding a second, less-loved retailer

Illustration of a woman meditating Research Brief / Personal Finance

Good Information Alone Won’t Drive Financial Well-Being

A review of academic research finds the path to saving more and spending less often involves emotional prompts

Illustration of the word NOW Research Brief / Happiness

Happiness and Living in the Moment: Westerners Haven’t Quite Put Them Together Yet

Asians, more than Americans and Europeans, make a point of experiencing joy in the short term

Two people smiling Feature / Retirement Planning

Helping People Make Wise Decisions for Retirement Income

Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income

Four individuals sitting side by side at a dinner table, laughing and smiling Research Question / Nudges

How to — and How Not to — Message Older Americans

Practitioners often ignore decades of progress in understanding what works

Illustration of two arms shaking hands with skyscrapers in the middle Research Brief / Mergers and Acquisitions

In Some Industries, Are Corporate Combinations Actually Good for Consumers?

A model focuses on startups that, while developing innovative products, seek a lucrative buyout

A man fly fishing Research Brief / Social Responsibility

Instilling Ownership Feelings Leads to Greater Care of Common Resources

Research could assist stewardship of public lands