Capturing how decisions are driven by a habitual preference for moderation
Target customers with easy access to a competitor?
T-Mobile’s $22.1 million disadvantage to AT&T; Arby’s pays more than Burger King
Ad agencies’ 15% fee lasted 100 years longer than it might have
A shopping session may unfold over a period of weeks, not minutes
Practitioners often ignore decades of progress in understanding what works
Tactic partially makes up for lesser clout with suppliers
To many, yes, and that belief leads to lower levels of financial well-being
Phony posts are largely very short-term campaigns
Cards redeemable only at a favorite store beat adding a second, less-loved retailer
It’s less successful at curbing consumption so buyers shop outside the city
Researchers compare income disparity by county to product availability
Complexity and a failure to boost platform revenue were culprits
Washington state data: Profits higher, prices lower at multi-store firms
A different decision tree is used when product information is forgotten, rather than just unknown