Content Type: Research Brief

Strawberry doughnut in a box Research Brief / Advertising

Inventory Scarcity Messages in Online Retailing Can Backfire

If there are only six left, I guess I won’t be buying a dozen

People with luggage Research Brief / Economy

Modern Monetary Theory: Fiasco in Latin America, Option in U.S.?

The populist model, embraced by some on the American left, resembles policy that helped torpedo some smaller economies

Foreign pharmacy Research Brief / Retail

Quality and Price: National Pharmacy Chains Benefit Consumers in India

Independent drug stores improve to meet the competition

People on electric scooters Research Brief / Ride-Sharing Services

Scooter Recharging: Should Companies Offer Customers Carrot or Stick?

Operating costs decline when riders get free rentals for docking dying electric vehicles

Illustration of a European football game Research Brief / Ethics

Is a Bad Deed That Goes Unpunished Less Bad?

In experiments, immorality and harm are deemed more extreme merely because an act was punished

Person looking at a computer screen Research Brief / E-commerce

That Online Hotel Review You Wrote? It Matters

Consumers’ comments on TripAdvisor are substitutes for traditional ad spending

A couple watching TV Research Brief / Consumer Behavior

Monetizing TV Content: What Binge Watchers Will and Won’t Do

Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader

Power plant smoke stacks Research Brief / Energy

What Delivers a 20-to-1 ROI in the Energy Business?

Highly technical probabilistic risk assessments at nuclear plants improve safety and pay for themselves many times over

Illustration of salary men Research Brief / Compensation

Employees Are OK with Unequal Pay — If They Have a Say in It

Workers involved in compensation decisions might accept a co-worker’s better deal if management didn’t unilaterally decide

Illustration of a woman meditating Research Brief / Personal Finance

Good Information Alone Won’t Drive Financial Well-Being

A review of academic research finds the path to saving more and spending less often involves emotional prompts

Person looking at billboard ads on a wall Research Brief / Branding

Luxury Goods: The Perils and Profits in Lower-Priced Markets

A study uses game theory to suggest when designer companies should license their names for down-market goods

Illustration of a boardroom with members wearing chef hats Research Brief / Management

Origin Story of Products: To Consumers, How Big a Team Seems Right?

Buyers value team over individual effort but are sensitive to invention-by-committee

A girl smiling in front of a calendar Research Brief / Bias

Future Bias Is Present by Middle School

By age 10 or earlier, kids are putting more weight on the future than the past — just like adults

Person in an ICU Research Brief / Health Care

Research: Patients Spent 15 Hours Longer than Necessary in the ICU

Delaying transfers to other inpatient hospital rooms limits availability of costly beds

Aerial shot of a city Research Brief / Education

How Universities Can Behave Like Entrepreneurial Organizations

Tradition bound, colleges face pressures to be nimbler, more opportunistic

Illustration of two heads with the word THINK Research Brief / Gender

News from Venus and Mars: Genders Communicate Similarly atop Organizations

Analysis of 15 years of Wikipedia editors’ chatter reveals women of rank don’t shrink from controversial topics