Content Type: Research Brief

Qanon supporters in a crowd Research Brief / Behavioral Decision Making

The Malleability of Who Falls for Conspiracy Theories

It’s not just sheep — even go-getters can be susceptible when they feel less in control

Colleagues sitting at table in conference room at business meeting. Research Brief / Productivity

The Makeup of Your Team Should Dictate How and When You Have Meetings

Team size and how staffer productivity varies are crucial considerations

Research Brief / Advertising

The Long History of Middlemen Earning a Lucrative, Fixed Commission

Ad agencies’ 15% fee lasted 100 years longer than it might have

Two people watching a Progressive Insurance ad on TV Research Brief / Advertising

The Limited Payoff in Auto Insurance Advertising

Ads aimed at brand awareness are shown to be more effective

Bird's eye view of a suburb Research Brief / Housing

The Housing Meltdown Would Have Been Far Worse Without California’s Anti-Foreclosure Laws

Restraining lenders saved hundreds of billions in home value

A view of the back of a young woman in white shirt with black polka dots and a black purse looped through her arm sits on stairs outside Research Brief / Minimum Wage

The High Cost of Losing a Minimum Wage Job

Contrary to assumptions, low-wage workers lose substantial income in years after layoff

Green dollar sign on stock market chart background Research Brief / Taxes

The Hidden Cost of Raising Corporate Taxes

Consumer spending falls — and vulnerable families take the biggest hit

Research Brief / COVID-19

The Dollar Store Fix for Vaccination Deserts

Pharmacies aren’t everywhere — adding dollar stores could reduce average distance to vaccination by 62%

A man is seated in his car is using an ignition interlock, which is a breath test device linked to a vehicle’s ignition system. Research Brief / Behavioral Decision Making

The Deterrent Effect of Ignition Interlock Devices — Before They’re Even Installed

Adding a car breathalyzer to existing penalties could substantially discourage drunken driving

A close-up of soapy green water Research Brief / Debt

The Debt Market’s Indirect Antidote to ESG Greenwashing

Loans that include a sweetener or penalty tied to ESG performance seem to induce more honest reporting

Woman with headphones stands in crosswalk Research Brief / Behavioral Decision Making

The Connective Pull of Headphones

We literally feel closer to someone we’re hearing via headphones

Illustration of a tightrope walker Research Brief / Investing

The Collective Wisdom of Options Trades as Interest Rate Predictor

Skewness, measuring the range of biases, strongly suggests rate moves

Leadership Concept with Paper Ship Research Brief / COVID-19

The Case for Field Experiments in Behavioral Research

Nudges already proven to work in the real-world increased uptake of COVID-19 boosters; nudges based on lab findings and expert insights, not so much

An illustration of the outlines of a group of men and women, multicolored Research Brief / Gender

The Art of Selling Corporate Gender Equity Initiatives

Workforce doesn’t identify as feminist? Maybe don’t use that word

Person looking at a computer screen Research Brief / E-commerce

That Online Hotel Review You Wrote? It Matters

Consumers’ comments on TripAdvisor are substitutes for traditional ad spending

An illustration of four figures carrying a large syringe while reading texts about vaccine availability Research Brief / COVID-19

Texting Our Way Closer to Herd Immunity

A simple message with a behavioral nudge boosts vaccination rate