Topic: Advertising
The Limited Payoff in Auto Insurance Advertising
Ads aimed at brand awareness are shown to be more effective
Online Coupons Work in the Moment but Don’t Seem to Alter the Seller-Shopper Relationship
Studying 1 million Alibaba users, Hengchen Dai mostly confirms the transactional nature of internet retailing
What’s in Your Social Media Feed?
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
Origin Story of Products: To Consumers, How Big a Team Seems Right?
Buyers value team over individual effort but are sensitive to invention-by-committee
Monetizing TV Content: What Binge Watchers Will and Won’t Do
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader
That Online Hotel Review You Wrote? It Matters
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
Inventory Scarcity Messages in Online Retailing Can Backfire
If there are only six left, I guess I won’t be buying a dozen
Sales Promotions Influence People Beyond Purchasing Decisions
Exposure to discounts makes people impatient
Political and Charitable Giving: One Rises, the Other Falls
In an election year, that’s bad news for organizations like the American Red Cross
Why the Online Ad World Abandoned Soft-Floor Auctions
Complexity and a failure to boost platform revenue were culprits
Is Amazon’s Fake Review Response 94 Days Too Late?
Phony posts are largely very short-term campaigns
How to — and How Not to — Message Older Americans
Practitioners often ignore decades of progress in understanding what works
Search Fatigue: Online Shoppers Grow Weary, Take a Break
A shopping session may unfold over a period of weeks, not minutes
The Long History of Middlemen Earning a Lucrative, Fixed Commission
Ad agencies’ 15% fee lasted 100 years longer than it might have
TV Ads are Cheaper for Advertisers with Seniority
T-Mobile’s $22.1 million disadvantage to AT&T; Arby’s pays more than Burger King