Practitioners often ignore decades of progress in understanding what works
If there are only six left, I guess I won’t be buying a dozen
Phony posts are largely very short-term campaigns
Probing that question using a database of for-sale-by-owner home listings
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader
Studying 1 million Alibaba users, Hengchen Dai mostly confirms the transactional nature of internet retailing
Buyers value team over individual effort but are sensitive to invention-by-committee
In an election year, that’s bad news for organizations like the American Red Cross
Bans with no exceptions for rape, incest or a mother’s health are increasingly unpopular
Exposure to discounts makes people impatient
A shopping session may unfold over a period of weeks, not minutes
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
Ads aimed at brand awareness are shown to be more effective
Ad agencies’ 15% fee lasted 100 years longer than it might have