Topic: Behavioral Decision Making

A small, medium and large cup of black coffee each in a white cup on a white saucer Research Brief / Consumer Behavior

What’s Behind the Consumer Preference for the Middle Ground

Capturing how decisions are driven by a habitual preference for moderation

Two man fist bumping as they sit in front of a computer at a desk Research Brief / Behavioral Decision Making

Matching Incentives with the Right Relationship

The kind of reward matters less than the type of connection between giver and recipient

Line of bananas in order of ripeness Research Brief / Behavioral Decision Making

Gesturing Left to Right for Passage of Time Occurs by Age 6

Cultural norms — reading and the calendar — affect native English-speakers’ motioning constructs

Woman with headphones stands in crosswalk Research Brief / Behavioral Decision Making

The Connective Pull of Headphones

We literally feel closer to someone we’re hearing via headphones

Research Brief / COVID-19

COVID Tested U.S. Health Systems — and its News Habits

Social media optimal for spreading conspiracy theories

Research Brief / Data Analytics

Old Ways of Thinking Cause Managers to Disregard Analytics

Highlighting the right data and making it relevant can help overcome resistance

Volunteers wearing gloves and carrying trash bags as they clean up the area Research Brief / Compensation

A Salaryman and a Wage Earner, Paid Equally, Walk Into a Bar (to Volunteer)

Which one walks out happier?

Two illustrated figures facing each other, both are wearing white masks and facing profile Research Brief / Workplace

People Suffer From Hiding Their Feelings – So Might Their Employers

Forced to nod in agreement, workers may embrace conspiracy theories, be less trusting

A close-up image of the bronze Lady Justice statue Research Brief / Behavioral Decision Making

Alcohol Use and Violent Crime: a 36% Shorter Sentence

Intoxication seems to work as an unofficial mitigating factor

A young child leans onto a desk with arms folded and stares at a small marshmallow Feature / Behavioral Decision Making

New Study Disavows Marshmallow Test’s Predictive Powers

Test's originator was a central co-author but died before its completion

An industrial chimney emitting smoke Research Brief / Health Care

Like Checking the Weather: Air-Quality App Charts Local Pollution

Information helps users decide when, and whether, to venture outside or exercise

Emma Gonzalez speaking a podium for a March For Our Lives event Research Brief / Politics

The Odd History of Gun Legislation Following Mass Shootings

GOP legislatures often made firearm laws looser after infamous events

A brick home with solar panels on the roof Forecast / Sustainability

Solar Calculators Are Precise, But Data Don’t Always Persuade

A separate motivator: friends living in areas abundant in solar panels

Posters for various candidates for the French presidential election Research Brief / Politics

Voters Often Opt for Candidate They Expect to Win

The bandwagon effect boosts the top vote-getter in preliminary rounds

Chinese women working at a garment factory Research Brief / Productivity

Giving Workers a Say Boosts Productivity

Output at a Chinese garment factory rose 10%

Person pulling out 5 dollar bill from white envelope Feature / Behavioral Decision Making

Unwelcome Gift Message: ‘I Know You Need Money’

The same gift, with a message on saving the recipient time, is more welcome