Topic: Behavioral Economics

Person looking at a computer screen Research Brief / E-commerce

That Online Hotel Review You Wrote? It Matters

Consumers’ comments on TripAdvisor are substitutes for traditional ad spending

A girl smiling in front of a calendar Research Brief / Bias

Future Bias Is Present by Middle School

By age 10 or earlier, kids are putting more weight on the future than the past — just like adults

Person using a computer to check their 401K Research Brief / Retirement Planning

Maximizing Retirement Savings: More Nudging Required

Tweaking 401(k) website design and language can significantly boost worker contributions, yet HR doesn’t always see these opportunities

Illustration of people surrounding a magnifying glass with varying dollar amounts above their heads Feature / Compensation

Pay Transparency: Will It Help or Hurt Workers?

Many assume salary transparency will benefit employees, but research suggests downsides, too

Illustration of a face Feature / Behavioral Decision Making

People Don’t Mind Government Nudges, but Prefer Them Free of Politics

When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect

Stack of college textbooks on a shelf Research Brief / Education

Is Anyone Happy about the College Textbook Market?

Buyers find the tomes heavy, costly and too frequently revised, while sellers might like to kill the used book market entirely

Mobile phone using the Yelp app Research Brief / E-commerce

Online Reviews Sway Experiential Purchases Less Than Those of Material Products

Reviews that explicitly talk about objective quality assessments are well received

Dusty wine bottles on a rack Feature / Behavioral Decision Making

When Delayed Gratification Backfires

A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience

City street under construction in Dubai Research Brief / Nudges

Are You Nudging Me? Oh, OK, Go Ahead

Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice

Female driver looking back to the rear of her car Research Brief / Gender

Economics of Women-Driver Ride Hailing

Other safety measures are easier to implement, but research suggests how female driver pool could be increased

Two people smiling Feature / Retirement Planning

Helping People Make Wise Decisions for Retirement Income

Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income

People in line outside the Bank of China Research Brief / Cultural History

Culture Affects How People Save Money

Immigrants show saving tendencies that carry through several generations

Stock market ticker displays Feature / Stock Returns

New Appreciation for a Classic Stock Market Gauge

The relationship between short- and longer-term moving averages has strong predictive power for share price returns

Illustration of a brain and a hand holding up a coin Research Brief / Behavioral Economics

Do People Donate Money to Signal Their Intelligence?

Research suggests such a connection when donations are publicized

Illustration of two men with one crossing his fingers behind his back Research Brief / Behavioral Decision Making

Being Biased against Friends to Appear Unbiased

If the boss is your friend, and compensation decisions are public, a bonus you’d get on merit might not be forthcoming

Illustration of eyes looking at a computer screen Research Brief / Taxes

Shaming of Tax Delinquents Works

34,334 letters were sent to test how sensitive those owing back taxes are to neighbors’ knowledge of the debts