Topic: Forecasting
Examining the Difference Between Quality and Taste in Consumer Preferences
Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers
When Ebola Strikes, Where Should Help Go?
Improving epidemic forecasting helps response teams target aid more effectively
Some Unfortunate Truths about Trade
The troublesome relationship between tariffs, trade deficits and the tenuous economic recovery
How People Gather Information — or Don’t — to Make Decisions
Personal beliefs, especially among the less educated, often outweigh actual data
Tech Sector Propels California’s Economy Faster than the Nation’s
New economic indicator allows forecasters to monitor the state’s performance more closely
“How’re Sales, Roger?” “Good Question, Roger!”
When CEO and analyst share a first name, earnings estimates are sharper
Solar Calculators Are Precise, But Data Don’t Always Persuade
A separate motivator: friends living in areas abundant in solar panels
Is the $1 Trillion Coastal Housing Market a Future Financial Crisis?
Homebuyers ignore warnings of rising seas; lenders keep lending
A $15 Minimum Wage May Have (Partially) Arrived, But Who Pays?
Study of L.A.-area restaurants gauges effect on owners, customers, landlords
As Home Prices Soar Elsewhere, California Starts to Seem Almost Reasonable
Will the narrowing price gap bring an end to the state’s out-migration?
Quantifying the Benefits of Legally Cooperating with Competitors
Sales forecasting improves markedly as firms participate in standard setting organizations
How a Stock Analyst’s Face Affects Their Earning Estimates
Trustworthy and dominant-seeming men: access to corporate management. Dominant-seeming women: not so much.
Distributing Aid Fairly Amid Scarcity and Unknown Demand
Building adaptability into an approach improves performance
Experts Struggle to Accurately Forecast Societal Change
On COVID-19’s impacts, social scientists’ predictions weren’t much better than those of laypeople
Local Banks Provide an Early Warning System on Recessions
When they’re forced to pay up for deposits, it’s a bad sign for area’s economy