Showing cumulative cases — not day-to-day trends — could nudge people to avoid reckless behavior
Growing tension between behavioral research focused on the individual and the study of societal systems
Practitioners often ignore decades of progress in understanding what works
Researchers find common warning signs in persuasion projects that went wrong
Encouraging pre-commitment to a future behavior helps people do hard things — but it can backfire
Information helps users decide when, and whether, to venture outside or exercise
Tying payments to weight, rather than behaviors, marginally more effective
Fifteen nudges tried out across 140,000 teachers and some 3 million students
Fixing the process and abandoning the mindset of ‘fixing the women’
That approach, closer to an opt-out, beat three nudges, or opt-ins at encouraging younger people to get tested
When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect
How it often goes wrong and key observations for effective strategies
Reminding people that payroll taxes will keep flowing in — even after the trust funds hit zero — helps them understand benefits won’t disappear
A simple message with a behavioral nudge boosts vaccination rate
Aiming high, with some flexibility to trip up along the way, spurs greater success
Nudges already proven to work in the real-world increased uptake of COVID-19 boosters; nudges based on lab findings and expert insights, not so much