Topic: Nudges

Graph of COVID-19 cases in the U.S. Research Brief / COVID-19

Graphic Presentation of COVID-19 Data Can Skew Perceptions of Risk

Showing cumulative cases — not day-to-day trends — could nudge people to avoid reckless behavior

Photo on the left is a faucet with water coming out of it. Photo on the right is an agriculture field being watered with irrigation system Research Question / Nudges

Household Waste Reduction Gets a Lot of Study — But Institutional Settings Are the Bigger Opportunities

Growing tension between behavioral research focused on the individual and the study of societal systems

Four individuals sitting side by side at a dinner table, laughing and smiling Research Question / Nudges

How to — and How Not to — Message Older Americans

Practitioners often ignore decades of progress in understanding what works

Pink hot air balloon Feature / Behavioral Decision Making

How to Spot a Nudge Gone Rogue

Researchers find common warning signs in persuasion projects that went wrong

An illustration of a man holding an umbrella standing ina sea of alarm clocks. Research Brief / Nudges

Lack of Urgency Can Undermine a Popular Behavioral Nudge

Encouraging pre-commitment to a future behavior helps people do hard things — but it can backfire

An industrial chimney emitting smoke Research Brief / Health Care

Like Checking the Weather: Air-Quality App Charts Local Pollution

Information helps users decide when, and whether, to venture outside or exercise

A side view of feet on a scale Research Brief / Health

Modest Financial Incentives Help with Weight Loss

Tying payments to weight, rather than behaviors, marginally more effective

Rear view of students attentively listening to male teacher in the classroom who is standing in front of a whiteboard with a math problem written on it. Research Brief / Nudges

Nudging Teachers, in a Large Field Study, Marginally Boosted Student Math Performance

Fifteen nudges tried out across 140,000 teachers and some 3 million students

Two opposing co-ed teams play a game of soccer Research Brief / Gender Gap

Opting Women into Competition Could Help Narrow Gender Gap

Fixing the process and abandoning the mindset of ‘fixing the women’

Two blue boxes with white text appear breaking down statistics of colon cancer Research Brief / Nudges

Out of the Blue, a Colon Cancer Screening Kit Arrives

That approach, closer to an opt-out, beat three nudges, or opt-ins at encouraging younger people to get tested

Illustration of a face Feature / Behavioral Decision Making

People Don’t Mind Government Nudges, but Prefer Them Free of Politics

When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect

Doctor reading through paperwork Feature / Nudges

Replicating a Successful Nudge in Health Care: Advice for Skeptics

How it often goes wrong and key observations for effective strategies

Blank faded social security card on white background top view Research Brief / Nudges

Simple Prompts Reduce Common Fear of Social Security ‘Going Broke’

Reminding people that payroll taxes will keep flowing in — even after the trust funds hit zero — helps them understand benefits won’t disappear

An illustration of four figures carrying a large syringe while reading texts about vaccine availability Research Brief / COVID-19

Texting Our Way Closer to Herd Immunity

A simple message with a behavioral nudge boosts vaccination rate

Illustration of a man walking on a tight wire with a net below Feature / Goal Setting

The Case for Building Wiggle Room into Goals

Aiming high, with some flexibility to trip up along the way, spurs greater success

Leadership Concept with Paper Ship Research Brief / COVID-19

The Case for Field Experiments in Behavioral Research

Nudges already proven to work in the real-world increased uptake of COVID-19 boosters; nudges based on lab findings and expert insights, not so much