Topic: Technology
Why the Online Ad World Abandoned Soft-Floor Auctions
Complexity and a failure to boost platform revenue were culprits
What’s in Your Social Media Feed?
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
Tech Sector Propels California’s Economy Faster than the Nation’s
New economic indicator allows forecasters to monitor the state's performance more closely
Solar Calculators Are Precise, But Data Don’t Always Persuade
A separate motivator: friends living in areas abundant in solar panels
Silicon Valley Syndrome: Measuring How Nontech Firms and Workers Suffer
VC money for tech pushes up costs for everyone else
Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales
Alibaba finds a fresh twist on an old-school store is an effective marketing tool
Rapid Change Is Coming to the Service Sector
Technology and “industrialization” are reshaping services as they did manufacturing
Puncturing the Small-Investors-are-Bad-Investors Narrative
Individuals using the Robinhood trading app appear to beat the market
Positive Workplace Experiences White Employees Take for Granted Are Often Lacking for Other Groups
Workplace equality requires more than an end to discrimination
New Technology Lifted Pay, Especially for the Bosses
Top executives saw much larger gains after broadband adoption than the workers below them
Monetizing TV Content: What Binge Watchers Will and Won’t Do
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader
Maximizing Life Saving through Better Placement of Defibrillators
Just putting one where the last cardiac arrest occurred isn’t optimal — more calculations to get to fewer steps
Like Checking the Weather: Air-Quality App Charts Local Pollution
Information helps users decide when, and whether, to venture outside or exercise
In COVID-19, Should the Logistics Tail Have Wagged the Vaccine Dog?
Balancing vaccine efficacy against need to quickly inoculate more people
How Tech’s Disruption Alters Investors’ Appetite for Risk
New technology’s upending of the old creates demand for alternative assets to offset risk