Topic: Technology
Why the Online Ad World Abandoned Soft-Floor Auctions
Complexity and a failure to boost platform revenue were culprits
What’s in Your Social Media Feed?
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
What Drives Engagement in $116 Billion Mobile Gaming Industry
Novelty and social connection boost time spent playing
Underappreciated Investment Edge: Company Trademark Filings
Not part of financial reporting, trademark activity predicts stock returns
Technology Alone Won’t Decide the Future of Remote Work
Social and institutional forces ultimately enable — or stifle — change
Tech Sector Propels California’s Economy Faster than the Nation’s
New economic indicator allows forecasters to monitor the state's performance more closely
Solar Calculators Are Precise, But Data Don’t Always Persuade
A separate motivator: friends living in areas abundant in solar panels
Silicon Valley Syndrome: Measuring How Nontech Firms and Workers Suffer
VC money for tech pushes up costs for everyone else
Robotaxis Aren’t Sure Route to Ride-Hailing Profits
A model weighs vehicle cost and ownership to assess benefits to riders, drivers and companies
Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales
Alibaba finds a fresh twist on an old-school store is an effective marketing tool
Rapid Change Is Coming to the Service Sector
Technology and “industrialization” are reshaping services as they did manufacturing
Quantifying the Benefits of Legally Cooperating with Competitors
Sales forecasting improves markedly as firms participate in standard setting organizations
Puncturing the Small-Investors-are-Bad-Investors Narrative
Individuals using the Robinhood trading app appear to beat the market
Positive Workplace Experiences White Employees Take for Granted Are Often Lacking for Other Groups
Workplace equality requires more than an end to discrimination
Old Ways of Thinking Cause Managers to Disregard Analytics
Highlighting the right data and making it relevant can help overcome resistance