Topic: Technology

LA Times homepage as seen on a computer desktop monitor Research Brief / Advertising

Why the Online Ad World Abandoned Soft-Floor Auctions

Complexity and a failure to boost platform revenue were culprits

Illustration of a manga cartoon Research Brief / Consumer Behavior

What’s in Your Social Media Feed?

On anime sites, what one’s friends are watching is the most persuasive prompt to engage

A young man wearing a blue shirt plays a game on his cellphone Research Brief / Behavioral Economics

What Drives Engagement in $116 Billion Mobile Gaming Industry

Novelty and social connection boost time spent playing

Collage of trademark symbols Research Question / Investing

Underappreciated Investment Edge: Company Trademark Filings

Not part of financial reporting, trademark activity predicts stock returns

Woman with headphones stands in crosswalk Research Brief / Behavioral Decision Making

The Connective Pull of Headphones

We literally feel closer to someone we’re hearing via headphones

remote worker using technology Research Brief / Workplace

Technology Alone Won’t Decide the Future of Remote Work

Social and institutional forces ultimately enable — or stifle — change

Aerial shot of an industrial district Forecast / Technology

Tech Sector Propels California’s Economy Faster than the Nation’s

New economic indicator allows forecasters to monitor the state's performance more closely

A brick home with solar panels on the roof Forecast / Sustainability

Solar Calculators Are Precise, But Data Don’t Always Persuade

A separate motivator: friends living in areas abundant in solar panels

An aerial image of the Silicon Valley Research Brief / Economy

Silicon Valley Syndrome: Measuring How Nontech Firms and Workers Suffer

VC money for tech pushes up costs for everyone else

Research Brief / Ride-Sharing Services

Robotaxis Aren’t Sure Route to Ride-Hailing Profits

A model weighs vehicle cost and ownership to assess benefits to riders, drivers and companies

Man buying jeans Research Brief / E-commerce

Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales

Alibaba finds a fresh twist on an old-school store is an effective marketing tool

Autonomous trucks on the road Feature / Technology

Rapid Change Is Coming to the Service Sector

Technology and “industrialization” are reshaping services as they did manufacturing

Research Brief / Competition

Quantifying the Benefits of Legally Cooperating with Competitors

Sales forecasting improves markedly as firms participate in standard setting organizations

A man using a laptop on his kitchen table Research Brief / Investing

Puncturing the Small-Investors-are-Bad-Investors Narrative

Individuals using the Robinhood trading app appear to beat the market

Coworkers sitting on the floor eating pizza Research Brief / Diversity

Positive Workplace Experiences White Employees Take for Granted Are Often Lacking for Other Groups

Workplace equality requires more than an end to discrimination

Research Brief / Data Analytics

Old Ways of Thinking Cause Managers to Disregard Analytics

Highlighting the right data and making it relevant can help overcome resistance