Topic: Technology
Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales
Alibaba finds a fresh twist on an old-school store is an effective marketing tool
Tech Sector Propels California’s Economy Faster than the Nation’s
New economic indicator allows forecasters to monitor the state’s performance more closely
Monetizing TV Content: What Binge Watchers Will and Won’t Do
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader
Do Body Cams Give Police an Unintended Break?
Video from officer-worn cameras is judged less negatively than footage captured on dashboard cameras
Maximizing Life Saving through Better Placement of Defibrillators
Just putting one where the last cardiac arrest occurred isn’t optimal — more calculations to get to fewer steps
New Technology Lifted Pay, Especially for the Bosses
Top executives saw much larger gains after broadband adoption than the workers below them
What’s in Your Social Media Feed?
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
Attracting Early Adopters: Best Way to Overcome Consumer Resistance to Innovative Products
Chris Tang’s research suggests a two-step pricing strategy can maximize sales and profits
How Tech’s Disruption Alters Investors’ Appetite for Risk
New technology’s upending of the old creates demand for alternative assets to offset risk
Holiday Meals Shortened by Political Divide
Cell phone location data and local voting records measure discord