Content Type: Research Brief
When Ebola Strikes, Where Should Help Go?
Improving epidemic forecasting helps response teams target aid more effectively
What’s in Your Social Media Feed?
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
What’s Behind the Consumer Preference for the Middle Ground
Capturing how decisions are driven by a habitual preference for moderation
What Work Experience Makes a Successful Entrepreneur?
How founders’ employment history shapes their ventures
What Sparks Tech Adoption? Learning Competitors Are Ahead
Firms start their own tech upgrades after learning peers had done their own, study finds
What Makes a True Financial Crisis?
Data back to 1870 show similarities in the worst banking system shocks — focusing on loose lending before a meltdown
What Makes a Good Front-Line Manager — in Business and in War?
Civil War officers with working-class backgrounds held units together best
What Happens to Pesos When Dollars Go Digital?
As major central banks adopt digital currency, emerging countries will feel mixed effects
What Happens at Hotels When Laws Restrict Airbnbs?
In New York, small and budget hotels — competitors to short-term rentals — raised prices
What Drives LBO Fever? More Than Just Cheap Loans
Private equity investors weigh the total cost of capital — not just debt, but equity as well — when pursuing buyouts
What Drives Engagement in $116 Billion Mobile Gaming Industry
Novelty and social connection boost time spent playing
What Delivers a 20-to-1 ROI in the Energy Business?
Highly technical probabilistic risk assessments at nuclear plants improve safety and pay for themselves many times over
Website Search Data Suggests Profitably Reconfiguring In-Store Product Placement
Lots of web searches for laminate flooring? Move it closer to the storefront