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Topic: Behavioral Decision Making

Strawberry doughnut with sprinkles Research Brief / Behavioral Decision Making

When a Mistake Isn’t

Decision making research may sometimes rush to judgment

Illustration of a calendar with 15th circled Research Brief / Behavioral Decision Making

Motivation to Begin or an Excuse to Slack Off?

Fresh-start dates can serve as either — it’s a two-way nudge

People packing boxes Research Brief / Behavioral Economics

Applying Behavioral Economics to Supply Chain Decisions

B2B relationships aren't the rational arena classic theories would suggest

Angela merkel Research Brief / COVID-19

Who Loves a Leader in a Lockdown?

Not the people who see coronavirus as an unpredictable threat

Empty Times Square in New York in blue (left side); "Quarantine Overkill" sign held by a woman at a rally in red (right) Research Brief / COVID-19

How Clinton and Trump Voters Behave in — and Spread — a Pandemic

Estimates are based on smartphone data and precinct-level 2016 vote results

Collage of famous CEOs Feature / Wealth

Rich People: Hated in China, Venerated in America?

Research suggests the nations actually have similar feelings toward wealth

Two letters from UCLA Health Research Brief / Health Care

Carefully Crafted Messaging Boosts Uptake in Cancer Screening

Embedding psychological nudges in mail reminding people to get tested improves compliance

Illustration of a woman holding both of her hands to her face Research Brief / Marketing

Did You Forget, or Never Know? How It Impacts Purchasing

A different decision tree is used when product information is forgotten, rather than just unknown

Illustration of a man water a plant while it grows Research Brief / Happiness

Patience Is a Virtue — Up to a Certain Point

The happiest people are moderately patient, not into extreme delayed gratification

Tom Wolf political lawn sign Research Brief / Behavioral Economics

Political and Charitable Giving: One Rises, the Other Falls

In an election year, that’s bad news for organizations like the American Red Cross

Sale signs at a mall with people walking Feature / Behavioral Decision Making

Sales Promotions Influence People Beyond Purchasing Decisions

Exposure to discounts makes people impatient

Food delivery in China Research Brief / E-commerce

Food Delivery Apps: Driver Experience Turns Out to Be Crucial

A model improves on-time performance and yields more repeat business

Group of people standing in a circle with their hands in the middle while smiling Research Brief / Workplace

Workplace Empowerment Can Alter One’s View of Societal Authority

Chinese garment workers and U.S. university employees, worlds apart, react similarly when allowed a bit of self-determination

A man with a headlamp and safety helmet on Research Brief / Wealth Inequality

Americans Want to Help Poor People, but Only the Hard-Working Poor

Biases around race, nation-of-origin and disability are small compared to the preference for helping the diligent

Silhouette of female smoker Research Brief / Behavioral Decision Making

Shaming Smokers Actually Increases Their Urge to Light Up

Being stigmatized by stereotype feeds anxiety and depletes self-control

Workers in a garment factory Research Brief / Workplace

Motivating Workers with a Sacred Symbol: Promise and Peril

A Chinese garment factory tidied up after golden coins were displayed