Topic: Behavioral Decision Making

Two women having a conversation Research Brief / Bias

Confront on One Prejudice — and Reduce Overall Bigotry

Whites reprimanded for using a Black stereotype express fewer biases about Latinx people and women

View of a hurricane from space Research Brief / Behavioral Economics

Amid Unfounded ‘Hurricane Skepticism,’ Trump Voters Were Less Likely to Evacuate

Only after a Rush Limbaugh broadcast did evacuation rates diverge politically

Wal-Mart giftcard Research Brief / Behavioral Decision Making

Gift Cards: When Versatility Is a Drawback

Cards redeemable only at a favorite store beat adding a second, less-loved retailer

A man dressed in pink dress shirt and tie pointing at himself in the mirror Research Brief / Finance

“How’re Sales, Roger?” “Good Question, Roger!”

When CEO and analyst share a first name, earnings estimates are sharper

Stack of money in a brown envelope Research Brief / International Trade

Bribery and the Motivation of Bidders on Foreign Contracts

Do bigger companies win even when they lose out on corrupt deals?

Strawberry doughnut with sprinkles Research Brief / Behavioral Decision Making

When a Mistake Isn’t

Decision making research may sometimes rush to judgment

Illustration of a calendar with 15th circled Research Brief / Behavioral Decision Making

Motivation to Begin or an Excuse to Slack Off?

Fresh-start dates can serve as either — it’s a two-way nudge

People packing boxes Research Brief / Behavioral Economics

Applying Behavioral Economics to Supply Chain Decisions

B2B relationships aren't the rational arena classic theories would suggest

Angela merkel Research Brief / COVID-19

Who Loves a Leader in a Lockdown?

Not the people who see coronavirus as an unpredictable threat

Empty Times Square in New York in blue (left side); "Quarantine Overkill" sign held by a woman at a rally in red (right) Research Brief / COVID-19

How Clinton and Trump Voters Behave in — and Spread — a Pandemic

Estimates are based on smartphone data and precinct-level 2016 vote results

Collage of famous CEOs Feature / Wealth

Rich People: Hated in China, Venerated in America?

Research suggests the nations actually have similar feelings toward wealth

Two letters from UCLA Health Research Brief / Health Care

Carefully Crafted Messaging Boosts Uptake in Cancer Screening

Embedding psychological nudges in mail reminding people to get tested improves compliance

Illustration of a woman holding both of her hands to her face Research Brief / Marketing

Did You Forget, or Never Know? How It Impacts Purchasing

A different decision tree is used when product information is forgotten, rather than just unknown

Illustration of a man water a plant while it grows Research Brief / Happiness

Patience Is a Virtue — Up to a Certain Point

The happiest people are moderately patient, not into extreme delayed gratification

Tom Wolf political lawn sign Research Brief / Behavioral Economics

Political and Charitable Giving: One Rises, the Other Falls

In an election year, that’s bad news for organizations like the American Red Cross

Sale signs at a mall with people walking Feature / Behavioral Decision Making

Sales Promotions Influence People Beyond Purchasing Decisions

Exposure to discounts makes people impatient