Topic: Behavioral Decision Making

Female artist Feature / Time

Creative People Really Do Think Differently

Employing a distinct part of the brain, they’re better at imagining a distant future and seeing others’ points of view

Qanon supporters in a crowd Research Brief / Behavioral Decision Making

The Malleability of Who Falls for Conspiracy Theories

It’s not just sheep — even go-getters can be susceptible when they feel less in control

Illustration of a couple depositing money in a large piggy bank Research Brief / Personal Finance

Joint Bank Accounts Make for Happier Couples

Those who keep finances separate are likelier to split up, be less satisfied with their relationship

Illustration of a consumer shopping for a car Research Brief / Consumer Behavior

Consumers Habitually Seek the Middle Ground

Unpublished research shows avoiding the extremes is a common approach marketers need to address

Illustration of a comic Research Brief / Behavioral Decision Making

The Surprising Power of Giving Up Choice Control

Abdicating a decision to someone else is viewed as an act of generosity that is handsomely rewarded

Dusty wine bottles on a rack Feature / Behavioral Decision Making

When Delayed Gratification Backfires

A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience

City street under construction in Dubai Research Brief / Nudges

Are You Nudging Me? Oh, OK, Go Ahead

Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice

Two people smiling Feature / Retirement Planning

Helping People Make Wise Decisions for Retirement Income

Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income

Illustration of a brain and a hand holding up a coin Research Brief / Behavioral Economics

Do People Donate Money to Signal Their Intelligence?

Research suggests such a connection when donations are publicized

Illustration of two men with one crossing his fingers behind his back Research Brief / Behavioral Decision Making

Being Biased against Friends to Appear Unbiased

If the boss is your friend, and compensation decisions are public, a bonus you’d get on merit might not be forthcoming

Illustration of eyes looking at a computer screen Research Brief / Taxes

Shaming of Tax Delinquents Works

34,334 letters were sent to test how sensitive those owing back taxes are to neighbors’ knowledge of the debts

Downhill race with aerodynamic push cars Research Brief / Investing

Momentum Investing: It Works, But Why?

After a quarter century of sprawling study, it’s time to narrow the focus and settle on an explanation

Illustration map of Central Poland and surrounding countries Research Brief / Cultural History

Descendants of Forced Migrants Value Education More Highly

Post-World War II Poland provides a unique setting to study mobility and success

Illustration of characters debating at a long table Feature / Organizational Culture

Status among Team Members: Conflict and Productivity

Groups with unsettled hierarchies can benefit from disagreements that establish a pecking order

Three images of man's profile Feature / Behavioral Decision Making

Advancing the Study of Using Future-Self Images to Alter Behavior

Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification

Book cover of The Green Bundle Book Review / Sustainability

How to Make Sustainable Products More Appealing to Consumers

Magali Delmas proposes a “green bundle,” combining environmental good with product traits — quality, healthiness, performance, status — that have always sold