Carla Fried

Writer

About

Carla Fried is a freelance journalist who specializes in personal finance, with a keen interest in how behavioral issues impact consumer decisions. Her writing has appeared in the New York TimesMoney magazine, Barron’s, Bloomberg, CNBC and Consumer Reports.

Illustration of a woman holding both of her hands to her face Research Brief / Marketing

Did You Forget, or Never Know? How It Impacts Purchasing

A different decision tree is used when product information is forgotten, rather than just unknown

Illustration of a man water a plant while it grows Research Brief / Happiness

Patience Is a Virtue — Up to a Certain Point

The happiest people are moderately patient, not into extreme delayed gratification

Tom Wolf political lawn sign Research Brief / Behavioral Economics

Political and Charitable Giving: One Rises, the Other Falls

In an election year, that’s bad news for organizations like the American Red Cross

Sale signs at a mall with people walking Feature / Behavioral Decision Making

Sales Promotions Influence People Beyond Purchasing Decisions

Exposure to discounts makes people impatient

Group of people standing in a circle with their hands in the middle while smiling Research Brief / Workplace

Workplace Empowerment Can Alter One’s View of Societal Authority

Chinese garment workers and U.S. university employees, worlds apart, react similarly when allowed a bit of self-determination

Silhouette of female smoker Research Brief / Behavioral Decision Making

Shaming Smokers Actually Increases Their Urge to Light Up

Being stigmatized by stereotype feeds anxiety and depletes self-control

Workers in a garment factory Research Brief / Workplace

Motivating Workers with a Sacred Symbol: Promise and Peril

A Chinese garment factory tidied up after golden coins were displayed

Man buying jeans Research Brief / E-commerce

Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales

Alibaba finds a fresh twist on an old-school store is an effective marketing tool

Female speaker Feature / Bias

Whites’ Efforts to Appear Non-Racist Can Backfire

A listening-and-learning approach is more welcome than professing color-blindness

Illustration of binoculars Research Brief / Marketing

When Does the Future Begin?

Believing it arrives sooner leads people to, well, prepare for it

Aerial shot of downtown Los Angeles freeways Research Brief / Housing

Rising Rents Force Families to Curtail Spending on Food and Health Care

Cost burdens affect half of U.S. households that rent, as housing shortage worsens

Raised fists with one in red Research Brief / Bias

How to Encourage the Discriminated-Against to Band Together

Membership in a stigmatized group doesn’t predispose acceptance of other stigmatized groups