Content Type: Research Brief

Title (A-Z) Title (Z-A) Latest Oldest
Young couple playing in swimming pool Research Brief / Management

A Bonus of Added Vacation Time Feels Better Than a Monetary Bonus

Time off as a reward makes people feel more human

Illustration of an overbearing boss in color in the center with his office staff in black and white, three on each side of him Research Brief / Behavioral Decision Making

Is Telling the World of Your Success Worth Five Times Your Private Knowledge of It?

The difficulties of study design in a braggy culture where few readily admit to bragging

Aisle with merchandise at a hardware store. Research Brief / Retail

Website Search Data Suggests Profitably Reconfiguring In-Store Product Placement

Lots of web searches for laminate flooring? Move it closer to the storefront

Group of people standing in queue to board airplane. Research Brief / Competition

Airline Shareholders Were the Big Losers from Deregulation

Consumers, on the other hand, gained in good times and bad

Smartphone security concept and how to keep your data safe from hackers. The blue man is using a smartphone and he is being watched by many eyes. Research Brief / Investing

Companies at Risk of an Earnings Miss Allow More Third-Party Trackers on Their Websites

Managing earnings at the cost of privacy

A pop-up that allows a user to turn off tracking on an app. Research Brief / Advertising

Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet

Small businesses hit particularly hard when Apple made it easy to opt out of app tracking

Students walking on campus Research Brief / Education

Quirk of the ACT Test — Rounding to a Whole Number — Offers Rare Isolated Glimpse of the Value of Scores

Tracking the impact of a small test-score difference on college attendance and later life

A screenshot of Nike's Refurbished page and a three-panel explanation of how it works. Research Brief / Manufacturing

Amid Supply Chain Uncertainty, Should Manufacturers Crank Up Reusability?

Obstacles and incentives to refurbishing and re-selling goods

Illustration of an artificial Intelligence robot replacing the work of a man who is walking away from his desk caring a box of his belongings.. Research Brief / AI

Your Remote Job May Help AI Replace You

Firms that embraced remote work early are adopting AI faster and relying on new remote hires less than peers that didn’t

A red door slightly open on the left and a blue door slightly open on the right. Research Brief / Stereotypes

Political Polarization Creates Minefield for Marketing Strategy

Liberals and conservatives respond differently to ads that reinforce or challenge stereotypes

Calm blue ocean water with a sliver of horizon above it. Research Brief / Bond Market

How Quantitative Easing Changed the Bond Market

Investors’ future expectations about QE policy lowered long-term yields, made investors feel safer holding the bonds

Painting of dogs playing poker. Research Brief / Investing

Why the Stock Market Needs Gamblers

They counteract the impulses of two other market personality types

Anesthetist checking the ECG machine during an operation in a hospital Research Brief / Health Care

A Major Medical Center Gets a Cheaper, Fairer Way to Assign Doctors

Model tells schedulers which anesthesiologists should be on call or on-site at specific times

An illustration of an Adderall pill Research Brief / Bias

We Think Illegal Products Are More Effective

Because they’re harder to get, we assume they’re more potent — and thus preferable over legal ones.

Horizontal color image of modern plastic factory with industrial machinery. Research Brief / Supply Chain

Supply Chains Benefit When Manufacturers Adopt AI

Efficiencies spill over to suppliers even if they don’t adopt the technology themselves

Focused bearded man in a business casual outfit holding a tablet while presenting to a colleague in a modern office setting. Research Brief / Workplace

How White Men, Discussing Race and Gender Inequities, Can Gain Credibility

Adding a note of personal advocacy to any factual statement helps a lot

 
 
 
 
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