Christopher Tang

UCLA Distinguished Professor; Edward W. Carter Chair in Business Administration; Senior Associate Dean, Global Initiatives; Faculty Director, Center for Global Management

About

Chris Tang’s early research focused on mainstream operations management problems, such as production planning and control, inventory models with yield uncertainties, design and control of flexible manufacturing lines, and capacity configuration problems. It now spans areas that include global supply chain management, retail operations and social business operations. His current interest focuses on social innovation for developing countries, looking at ways that companies can operate in the environment, doing good and doing well at the same time.

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33 Articles

An electric charging station filled 2ith cars Research Brief / Supply Chain

Want More Charging Stations? Spur Purchases of More EVs

Governments needn’t subsidize charging networks

An illustration of a woman pulling a suitcase as she walks toward her ride share. Research Brief / Ride-Sharing Services

Surge Pricing’s Benefits Go to a Subset of Ride-Hailing Drivers

Full-timers gain the least, part-time drivers the most

A pile of glittery gold stars on the left of the frame and in the center a yellow star Research Brief / Sales

Online Reviews: Should Sellers Show All or a Subset Relevant to You?

Most sellers do one or the other, but giving shoppers both might lift sales

A photo of a merge sign Research Brief / Mergers and Acquisitions

Unvarnished Merger Talk: Will This Deal Help Us Raise Prices?

Customer loyalty, barriers to entry and other factors at play

A young man wearing a blue shirt plays a game on his cellphone Research Brief / Behavioral Economics

What Drives Engagement in $116 Billion Mobile Gaming Industry

Novelty and social connection boost time spent playing

A man tests a phone from a display in a store Research Brief / Supply Chain

Offering Free Upgrades Early to Manage Inventory and Boost Profit

Waiting until one product model runs out can be a costly mistake

Rows of gantry cranes at a harbor on a hazy day Research Brief / Supply Chain

Trump’s Tariffs Did, In Fact, Hurt U.S. Importers

Companies with Chinese suppliers suffered — those with more diversified supply chains suffered more

A person sits in a wicker chair looking a white wall covered in multicolored sticky notes Research Brief / Startups

On Kickstarter, Beware of ‘Feature Fatigue’

Backers like to offer suggestions to a not-quite-finished product

A food bank worker is separating out fresh produce into bags for distribution Research Brief / Supply Chain

Fixing a Food Bank’s Pandemic Logistics Problem

Enormous growth and a redrawn supply chain required a new system

A masked person looks at their phone and sits behind a glass counter Research Brief / Supply Chain

A Survival Plan for the Developing World’s Tiny Retailers

Technology and mobile finance needed as nanostores’ compete against online behemoths

Produce section of a grocery store with people pushing carts in both aisles Research Brief / Supply Chain

How Grocery Co-Ops Fit into the Competitive Landscape

Do for-profit supermarket chains tolerate higher-priced co-ops?

An overhead view of cars waiting in line for vaccine distribution Research Brief / COVID-19

In COVID-19, Should the Logistics Tail Have Wagged the Vaccine Dog?

Balancing vaccine efficacy against need to quickly inoculate more people

Two reshore workers standing Research Brief / Supply Chain

Politicians and Labor Love Reshoring; Investor Reaction Is Mixed

Stock prices dip around some announcements of return of jobs

Bright pink background with syringes lined up in diagonal rows Research Brief / Health Care

A Proposal to Even Out Flu Vaccine Supplies

A system of manufacturer rewards and penalties, consumer taxes and subsidies could aid vaccination rates

Stack of money in a brown envelope Research Brief / International Trade

Bribery and the Motivation of Bidders on Foreign Contracts

Do bigger companies win even when they lose out on corrupt deals?

Person walking by a train with Uber logo Research Brief / Ride-Sharing Services

Is Uber the Answer to Public Transit’s Last-Mile Problem?

And if so, who’s going to pay?

Off white medicine pill capsules on a desk Research Brief / Pricing

Orphan Drugs: An Expert Pricing Panel Could Bring Benefits

The goal is continued development of new drugs and reduction of often shocking prices

Taxi driver waiting outside his car Research Brief / Ride-Sharing Services

Not All Disruption Is Welcome: Reducing Fallout from Ride-Share Companies

Municipalities address increased traffic, pollution, taxi company bankruptcies and driver poverty

Food delivery in China Research Brief / E-commerce

Food Delivery Apps: Driver Experience Turns Out to Be Crucial

A model improves on-time performance and yields more repeat business

Strawberry doughnut in a box Research Brief / Advertising

Inventory Scarcity Messages in Online Retailing Can Backfire

If there are only six left, I guess I won’t be buying a dozen

Person looking at billboard ads on a wall Research Brief / Branding

Luxury Goods: The Perils and Profits in Lower-Priced Markets

A study uses game theory to suggest when designer companies should license their names for down-market goods

Smokey factories in China Research Brief / Sustainability

94% of China’s Pollution Inspections Find No Violation

Researchers offer a model for more effectively targeting wrongdoers

Censored pricing at a store - Sale Price Research Brief / Pricing

Opaque Pricing: How Sellers Can Gather Data and Boost Revenue

Websites peddle unnamed hotels and even cities; would you pay to omit one from the list?

Female driver looking back to the rear of her car Research Brief / Gender

Economics of Women-Driver Ride Hailing

Other safety measures are easier to implement, but research suggests how female driver pool could be increased

Laptop computer with Transparent Pricing presentation Research Brief / Strategy

Should a Company Reveal Its Cost Structure to Customers?

In certain competitive situations, cost transparency can provide an edge

Building in ruble while emergency workers recover a body Research Brief / Manufacturing

How Fashion Brands Can Best Ensure Worker Safety in Developing Nations

Collective action, rather than each brand working alone, appears more effective and costs less

Astronaut performing a space walk Research Brief / Operations

When Logistics Go into Orbit

Researchers are considering the challenges of new space industries

A man using a virtual headset Research Brief / Marketing

Attracting Early Adopters: Best Way to Overcome Consumer Resistance to Innovative Products

Chris Tang’s research suggests a two-step pricing strategy can maximize sales and profits

Strawberry fields with a train in the background Research Brief / Sustainability

Crop Choices: How Price Supports Can Contribute to Healthier Diets

Well-designed subsidies can help farmers and give consumers better food choices

A woman with a lantern Research Brief / Supply Chain

Shining a Light on the Development Supply Chain

Field researchers constructed a model to subsidize essential goods for low-income communities in crisis, and profit in recovery

Vending machine Research Brief / Uber Surge Pricing

Beyond Uber: When Surge Pricing Makes Business Sense

Research seeks to predict how time-based price discrimination might spread

Cars parked the side of a street Research Brief / Ride-Sharing Services

Uber-Like Services: Variable Driver-Company Revenue Split Improves Profit

A second lever, after "surge" pricing, adjusts the supply of drivers

A city full of smog Research Brief / Stock Returns

Your Chinese Supplier Pollutes – It Dents Your Stock Price?

The market penalizes customers' shares more than those of the polluter